Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s the billboard on the side of a road that screams with reassurance that whatever you’re doing is okay. You are okay. -- Donald Draper, Mad Men
I’ve put together this collection of recent sexist advertisements from different companies. To be honest, it was difficult to pick the ones I wanted because there were so many of them. It was truly abhorrent.
Donald Draper explains to us what advertising is. Its a stroking of the ego. Sexism and patriarchy are rampant within society (advertising also touches on things like race, body size, and social class but for the purposes of this post I am focusing on those two), and thus advertising capitalizes on that, makes money on it, and perpetuates it. We’re surrounded by this kind of advertising. We can’t escape it, we’re trapped.
So when shopping or flipping through a magazine, or even driving down the high way and reading billboards, let’s all remember to put our critical thinking hats on and to identify and call out the sexism. Advertising is a significant contributor to the continued social injustices. But remember: those problems come to an end with us. If we stop responding to these advertisements the way the companies want us to, then some real reform can begin.
This was thoroughly disturbing…I used to think I’d never get in a frame of mind where I could always pick up on these kinds of things. Now I see them everywhere. I see it in kids shows, in commercials, in movies and everywhere really. It’s upsetting but in order to guard myself, and to guard my children against these messages, I must make myself aware, as painful as it is.
“Turning a person into a thing is almost always the first step in justifying violence against that person.”
I feel sick.
The patriarch is always right..?
Subvertising in California!
“Protecting the rich is this officer’s top priority.
Don’t be caught being poor.”
“The misogyny leaps out of what you’ve written above - deceiving women so they’ll have sex with you, laughing about it with ‘your boys’ afterwards before going “on to the next single woman without a flinch”; this is predatory, sexist behaviour, something that’s very clear to everyone except you.
Stop looking at women as sexual targets. You have no business calling yourself an anarchist while exploiting patriarchal power structures for your own sexual gratification. When you treat women this way, you are lining up with the oppressors and abandoning the anarchist cause. Cut it out”
From what the tumblr left is saying, fucking strangers is wrong in general! How if me going on to the next when I looking to just fuck “predatory”. Least I honest and don’t tell a woman we’re going to date and have a long relationship if I just want sex that night. I meant don’t show rejection bothers you. Some nights all I want to do is meet a new person, and fuck, that cannot be wrong in itself coming from the far left.
Some nights all I want to do is have a good time with an interesting, attractive person. Fuck all you on tumblr unless you can tell me how I can meet a woman at a bar and in a moral way take her to her room to make love. I already said I won’t tell a lie again. Or is sex not allowed in your utopia?
What the fuck do all the anarchists in history who were great proponents of free love do that didn’t have their comrades make them feel like I’m as bad as a fucking rapist?
There’s nothing wrong with fucking strangers… there’s something wrong with manipulating them into giving consent when you KNOW that they wouldn’t consent otherwise. You have never been on the subordinate position in a patriarchal power structure so you have no idea what it feels like to to be exploited in this way.
I find it deeply worrying that you think there is no moral way to have a one night stand with a woman, you seem to think that women don’t ever agree to sex unless they’ve been fooled into it. Let me assure you, there are a whole lot of women out there for whom your whole ‘lover boy on the prowl’ routine is the biggest turn off imaginable. You obviously have some seriously low self esteem if you think that you need to be someone you’re not in order for women to be interested in sleeping with you.
The “free love” advocated by the likes of Emma Goldman was founded upon total equality, honesty and acceptance. it has nothing to do with the sort of exploitative behaviour you’re advocating, which has more in common with the sick, sexist culture of the society we are trying to destroy than anything worthy of the name anarchist.
destroy manarchy today, on tumblr
Homer Simpson, s1 ep11 (via bushwasright)
that is so not like lisa
Unnecessary “fillers” in our speech. I’d rather have “like” than up-talking, though (if we had to choose one, that is). Ewwww, up-talking. Then again, a combination of the two would render me homicidal maniac.
Like, did you ever notice? That, like, the speech patterns people, like, think are stupid? Are, like, commonly associated with, like, women?
And, like, there’s this thing? Where, like, women aren’t supposed to be, like, assertive? So they, like, qualify their speech? Because, like, we’re not supposed to, like, stand by our opinions?
1) humiliate women so they don’t feel qualified to speak authoritatively about anything
2) humiliate women for speaking in such a way that reflects how you treat her
3) laugh, you are superior because you don’t use words like “like.” It isn’t as if being a huge stupid asshole has ever made you worse than a woman who speaks with verbal tics.
Women have unique speech patterns, and NPR even did a show about the unique patterns of just teenage girls that we create to add more depth to the English language where it is lacking in vocabulary. And our culture say those girls are stupid and uncultured. So like, omg, you can go fuck yourself, patriarchy.
DEFINITION OF THUG LIFE.
Just poking my head in:
There were no Empires to defend by WWII.
The only “Empires” around that time were the result of the war.
Germany nearly had one
Russia (USSR) became effectively one
Not sure where exactly this Empire and their Imperial March came from
Are you serious?
There was no British Empire in 1939?
Who do you think ran India? India didn’t get it’s independence from the UK until 1947, Burma and Sri Lanka in 1948, Britain controlled the suez canal and occupied Sudan until 1956, Malaya was granted independence in 1963, Bahrain in 1971, and Brunei had to wait till 1984.
Northern Ireland is still waiting.
this is seriously so ass-backward it deserves an unnecessary further correction.
Germany had virtually no “empire” to speak of, they were reduced to their smallest size after WWI and lost all imperial holdings overseas. Russia lost most of its “empire” in the Treaty of Brest-Litovsk with Germany. This person is 100% wrong in their assessment of what “empire” is. lol.
According to Forbes, the least valuable college majors include English, history, anthropology, humanities, philosophy, art, and music. It should be questioned whether a society that so undervalues these fields deserves to continue.
Protests in major cities in Brazil - 6/17/2013
Ever the humanitarian democrat, then senator Harry S Truman, 1938.
A few years later this maniac was put in charge of nuclear weapons, which he deployed not four months after assuming office.